Marketing

James Praise, MBA, PMMC (both in view)

To add to over 70 certifications that I’ve acquired in my professional career, because school is not a scam—and neither is education.

Jan 6 •

Marketing In Action Newsletter for Marketers and Founders

I started a newsletter to share practical marketing examples, templates, and frameworks with marketers and founders.

May 10, 2024 •

Africa's FinTech Sector: The Youth, Mobile, and the New Money Trail

African FinTech is where money meets innovation, regulatory policy, and a bit of drama.

Dec 21, 2023 •

Startups Do Not Need Money To Grow Sustainably, Just People

If culture eats strategy for breakfast, then what does it eat for lunch?

Dec 18, 2023 •

Growth & Marketing 101 for Startup Success

An appeal to founders, investors and marketing teams, because marketing is not magic, and abracadabra.

Dec 12, 2023 •

Navigating the Startup Landscape in Africa

Only the strong (and profitable) survive. Otherwise, the startup will finish you.

Dec 2, 2023 •

I started a YouTube channel

If you make it to the channel, you may as well subscribe. If not, I say “sorrows, sorrows, prayers”.

May 14, 2023 •

Analytics in Product & Marketing: Tools & Platforms

Analyzing and interpreting data to uncover insights, and make informed decisions.

Feb 27, 2023 •

Analytics in Product & Marketing: Metrics that Matter

Unlocking the Power of Analytics for Product and Marketing Success: A Guide to Key Metrics and Tools.

Jan 27, 2023 •

Creating Buyer Personas, Job Stories & Hero Statements

Understanding your customers (and prospective customers) better.

Oct 7, 2022 •

Building an Online Presence for your Small and Medium Business

90% of people using the internet are looking for local businesses.

Sep 10, 2022 •

Metrics, Measurements, and Manipulations

The numbers don’t lie, but you need to make sure you have the right numbers.

May 10, 2022 •

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